Post: Honeycomb Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (boulders falling) 0:01 - Grandma, there's an avalanche gonna wreck the town. 0:04 And we're out of cereal! 0:06 - The Honeycomb Kid will get through. 0:08 He's our hero. 0:10 ♪ Honeycomb ♪ 0:11 ♪ Breakfast sweet as honey ♪ 0:12 (wild cats roaring) ♪ Post Honeycomb for your bowl ♪ 0:14 ♪ Tomorrow morning in your home, sweet home ♪ 0:16 ♪ Enjoy the eating we call Honeycomb ♪ 0:18 - Look, Honeycomb Kid's coming. 0:21 Boy Riding a wildcat chariot. 0:23 - Gotta bring those folks Post Honeycomb. 0:25 ♪ Honeycomb ♪ 0:28 ♪ Breakfast sweet as honey ♪ 0:29 ♪ Post honeycomb for your bowl ♪ 0:30 ♪ What a real good treat ♪ 0:32 ♪ Having breakfast sweet as honeycomb ♪ 0:33 Kid This new corn cereal is real sweet. 0:36 A big, crisp treat. 0:39 Sweet as honey all through. 0:40 Now to blow that avalanche away. 0:41 (Kid blowing) 0:44 - What a man that Honeycomb Kid is. 0:46 Blew the avalanche away. 0:48 - And brought us new Post Honeycomb. 0:50 ♪ What a real good treat ♪ 0:52 ♪ Having breakfast sweet as honeycomb ♪ 0:53 ♪ Post cereals make breakfast ♪ 0:56 ♪ A little bit better ♪ 0:58

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