Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Imagine, with this light crisp cereal, 0:01 you can get all the nourishment of oatmeal, 0:03 for this is Post Heart of Oats. 0:06 A new ready-to-eat cereal 0:08 that gives you the nourishment of oatmeal 0:10 without the cooking. 0:11 Just pour, 0:13 add milk, 0:14 and give your family the strength of oats 0:15 with new Post Heart of Oats. 0:17

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John W. Hartman Center for Sales Advertising & Marketing History

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