Post: Heart of Oats Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Imagine, with this light, crisp cereal, 0:01 you can get all the nourishment of oatmeal. 0:04 For this is Post, Heart Of Oats, 0:06 a new kind of ready to eat cereal 0:08 that gives you the nourishment of oatmeal. 0:10 - But without cooking, what a blessing. 0:13 There's my other daughter and my crazy wonderful husband. 0:16 They burn up a lot of energy 0:20 and there's nothing better than oats, 0:22 with all that protein and those vitamins and minerals, 0:24 to give them the extra energy they need. 0:27 Narrator That's why you too will find 0:30 new Post, Heart Of Oats, so wonderful. 0:32 Now winter and summer, 0:34 your family can get the nourishment of oatmeal 0:36 in the way they like to eat cereal, 0:38 and you won't have the nuisance of cooking. 0:39 Think of it, all the nourishment of oat meal 0:42 with Post, Heart of Oats and milk 0:44 in a cereal so crisp and light, 0:46 it fairly dances on milk. 0:48 So give your family the strength of oats 0:50 with new Post, Heart of Oats. 0:52 - You know, something they taste just a little bit better. 0:54

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