Post: Grape-Nuts Flakes Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Two young executives, Mr. Jones and Mr. Smith, 0:00 both work hard to get ahead. 0:04 All morning, Jones feels in the pink, 0:06 but poor, Mr. Smith gets that mid-morning let down. 0:08 Now Mrs. Jones knows the value of a good breakfast 0:12 and serves Post Grape-Nuts Flakes 0:16 to give her husband a whole morning's worth of energy. 0:17 He likes Grape-Nuts Flakes. 0:20 Their exclusive Grape-Nuts flavor 0:22 is so nut like and delicious. 0:24 When Jones told Smith about Grape-Nuts Flakes, 0:26 Smith tried them. 0:29 And now he never gets mid-morning let down. 0:30 That's why Grape-Nuts Flakes are just a little bit better. 0:33 (whimsical music) 0:36 (group singing) 0:37 Milk and cereal is fine with me, 0:38 as long as you spell it P-O-S-T 0:40 'Coz all post cereals happen to be, 0:43 just a little better, a little bit better, 0:46 a little bit better than any other cereal happens to be" 0:51 No, mid-morning let down. 0:56 When you eat Grape-Nuts Flakes. 0:58

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