Post: Grape-Nuts Flakes Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey kids, I've got news 0:01 Post Grape-Nuts Flakes is giving a chance to win 0:03 One of Six Thousand terrific prizes. 0:06 Like a Gilbert erector rocket launcher set 0:08 that fires rockets into space 0:11 or a genuine Gilbert high powered telescope 0:13 to see the stars and the moon close up, 0:16 or a fully equipped Gilbert microscope 0:18 that makes even a tiny ant look bigger than life. 0:21 There's Six thousand of these prizes 0:24 in the Post Grape-nuts Flakes Toy Sweepstakes. 0:26 Take it from your pal, Pete. 0:29 It's really easy to win. 0:31 Just send your name and address 0:32 to the Post Office Box 80 New Brighton, Minnesota 0:34 but do it right quick, 0:37 and for a very special offer 0:39 on an American flyer Anniversary Train. 0:41 Look on the back of this package 0:43 and don't forget to open the package 0:45 and eat a big bowl full of grown-up cereal. 0:47 That's sweet as a nut and good as grapes. 0:50 Post Grape-Nuts Flakes 0:53 better get some and enter the 0:55 Post Grape-Nuts Flakes Sweepstakes, Pronto. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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