Post: Grape-Nuts Flakes Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Here's Whitey Ford, 0:01 world famous southpaw for the Yankees, 0:02 and that's Whitey Ford Jr. 0:05 Hey junior. 0:07 Do you think you're going to follow in your dad's footsteps? 0:07 - I hope so, at least I can hit! 0:10 - Well, he has a pretty good arm, 0:12 and the energy to follow through. 0:14 Narrator Can you clue us in on the kind of food he eats? 0:16 - Sure. Come on in. 0:18 Here's one of the things we all eat for breakfast 0:22 Whitey Ford Jr. Post Grape-Nuts Flakes. 0:25 Whitey Ford Made of whole wheat, 0:26 with lots of vitamins, and minerals, and protein, 0:27 and in my book, that means energy. 0:30 That's why I eat them. 0:33 Narrator Is that why you eat Grape-Nuts Flakes, junior? 0:34 - Well 0:37 - All right, Slugger, why do you eat them? 0:38 - Because they taste good. 0:40 - They do too, and kids, 0:42 on the back of Post Grape-Nuts Flakes, 0:44 you get free baseball trading cards 0:46 with a complete rundown on top major league stars. 0:48 So get, Post Grape-Nuts Flakes, 0:51 you'll start your day and the baseball season 0:53 - Just a little bit better. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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