Post: Grape-Nuts Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (engines rumbling) 0:01 - Good morning, when it's harvest time, 0:06 you get up with the sun 0:07 and do a half day's work before breakfast. 0:09 - Hey, Euell! Breakfast! 0:11 - You know, these farmers grow the wheat 0:13 that goes into Grape-Nuts cereal. 0:15 Hey, save some for me! 0:17 Farmer Have a seat, Euell. 0:19 - Grape-Nuts is a no nonsense natural cereal 0:20 made from hardy wheat and barley 0:23 fortified with vitamins. 0:26 No artificial flavorings or preservatives. 0:28 - Have some rolls, Euell. 0:31 - You know, Grape-Nuts is oven baked 0:32 just like these rolls then toasted 0:34 to make it crunchy and that's what I really like 0:36 about Grape-Nuts, the way it feels in my mouth, 0:39 good and crunchy. 0:41 And it keeps its crunchy goodness 0:43 right down to the very last spoonful. 0:45 To me it has a nut-like taste 0:48 with just a touch of sweetness. 0:50 Natural sweetness like in fresh fruit. 0:52 Grape-Nuts cereal, the crunchy cereal 0:55 with the nutty taste. 0:57

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