Post: Grape-Nuts Cereal, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's really noisy, it starts out noisy. 0:00 And if you only chew it in one side, 0:03 you don't get the stereophonic effect. 0:05 And I think it's better if you chew on both sides 0:08 so you have a sense of balance. 0:10 It may be a little thing but early in the morning, 0:12 we all need to be balanced. 0:13 And so chewing on both sides gives a sense of balance 0:15 to the noise and the noise diminishes. 0:18 The more you chew, the less noisy it gets. 0:20 It's really interesting. 0:23 Interviewer How did you first know 0:25 that they were crunchy? 0:26 - My tongue said this is a hard object sitting on it. 0:28 And my teeth said we're meeting with hard objects, 0:32 but they're getting softer. 0:36 And then my salivary glands are saying, send out more juice 0:38 because you've gotta get these things down. 0:42 'Cause they're a little dry. 0:45 And then when everything's all working 0:47 tongue, teeth and juice going, 0:49 you can chew and eat 'em and the brain says, 0:51 yes, you just consumed something crunchy. 0:53 And that's what I say (giggles). 0:56 Interviewer Okay, prove to me by your eating it, 0:58 how crunchy it is, if it's crunchy. 1:00 - I don't know if Amy Vanderbilt would approve. 1:03 (crunching sounds) 1:06 Can't you hear that? 1:08 It's really loud, can't you hear that? 1:09 I mean, when you're in here, it's really loud. 1:12 Now that you hear any crunching going on. 1:15 It's like things are grinding in here. 1:17 (laughs) You see, I have to grind. 1:21 It must be hard, if it's hard, it's crunchy. 1:24 But now it's soft, it's all over. 1:28 Interviewer Did you-- (laughs) 1:29

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