Post: Grape-Nuts Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Grandpa, I got one! 0:01 - (laughs) Let's throw him back till he grows up. 0:03 (group laughs) 0:06 (boy chattering indistinctly) 0:08 Good morning. 0:09 I don't get to spend much time with my grandchildren, 0:10 so when we get together, we start early. 0:13 - Grandpa, I'm hungry. 0:15 - But we haven't caught our breakfast yet. 0:16 - Ah, Grandpa, we know you brought Grape Nuts cereal. 0:18 - Okay, let's eat. 0:23 They're learning Grape Nuts is a no-nonsense, 0:26 natural cereal, made from hearty wheat and barley 0:29 and fortified with vitamins. 0:32 - Here, Grandpa. 0:35 - But what I really like is the way Grape Nuts 0:37 feels in my mouth, good and crunchy. 0:39 That's because it's oven-baked and toasted for crunchiness. 0:42 It's the only cereal I know that is. 0:45 The baking gives it a nutty taste, a slightly sweet taste, 0:47 no artificial flavorings or preservatives. 0:51 Grape Nuts cereal, the crunchy cereal with the nutty taste. 0:53 Okay, let's catch lunch. 0:57

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