Post: Grape-Nuts Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (sneaking music) 0:02 Narrator Post Grape Nuts is so completely different, 0:04 it's the one cereal you should try before you buy. 0:06 So... 0:09 ♪ Borrow a cup of Grape Nuts ♪ 0:10 ♪ From the lady next door ♪ 0:13 Narrator Grape Nuts just isn't typical breakfast fare. 0:15 It's like no other cereal in the world. 0:17 So before you buy a box of Grape Nuts... 0:19 ♪ Borrow a cup of Grape Nuts ♪ 0:22 ♪ From the lady next door ♪ 0:24 Narrator Grape Nuts isn't fluffed, puffed or flaked. 0:27 It's nuggets. 0:29 Tiny, golden nuggets with a unique nut-like flavor. 0:31 Crunchy, even in milk. 0:34 Chewy with flavor that lasts. 0:35 So, go ahead! 0:37 ♪ Borrow a cup of Grape Nuts ♪ 0:39 ♪ From the lady next door ♪ 0:42 Narrator Of course, 0:44 if you'd buy your own box of Grape Nuts, 0:45 you could be the lady next door. 0:48 (upbeat music) 0:51 Narrator Post cereals make breakfast 0:53 a little bit better. 0:55 Post cereals from General Foods. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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