Post: Grape-Nuts Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - He didn't eat his breakfast this morning, Mrs Waleska? 0:01 I'll fix that! 0:03 (phone handset clatters) 0:04 Lester, set up the projector and the Grape Nuts! 0:05 - The drill treatment, Harry? 0:07 - Waleska! 0:09 - Yeah? 0:10 - How's one keep slim and trim? 0:10 - With exercise. 0:11 - And? 0:12 - With the right kind o' foods, 0:13 like a Post Grape Nuts breakfast. 0:14 - Your mother tells me 0:16 you skipped your Grape Nuts this morning. Why? 0:17 - I hadda catch a train! 0:18 - Couldn't you be late like everybody else? 0:19 (studio audience laughs) 0:21 Let's go! Picture! 0:22 (projector whirs) 0:23 Announcer Only Grape Nuts have those crunchy nuggets, 0:24 bursting with nut-sweet flavor. 0:26 Waleska Harry, have a heart. 0:28 Announcer A Grape Nuts breakfast fills you up, not out. 0:29 - Try a Post Grape Nuts breakfast. 0:33 (studio audience laughs) 0:36 - It fills you up, not out. 0:38 (studio audience laughs)

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