Post: Grape-Nuts Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm traveling America 0:01 treating people to Grape Nuts cereal. 0:02 This morning, I'm with New Englanders 0:04 preparing for a winter carnival. 0:06 Let's eat. (crowd cheering) 0:08 Grape Nuts is natural wheat and barley 0:10 fortified with vitamins. 0:12 - Tastes nutty, you. 0:14 - Crunchy too. (cereal crunching) 0:15 - (Host) Grape Nuts is baked then toasted into tasty nuggets 0:17 to stay crunchy all breakfast long. 0:20 - It's got a natural flavor I really like. 0:23 Host Post Grape Nuts, 0:26 the crunchy cereal with the nutty taste. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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