Post: Grape-Nuts Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Pretty Miss, weighty problem. 0:01 - No problem. 0:04 I keep trim and fit with protein. 0:04 Narrator Then you must be a Grape-Nuts fan. 0:06 It's the high protein cereal. 0:08 - Oh, any protein cereal suits me, 0:10 as long as it's Post Grape-Nuts. 0:12 Narrator Bright girl. 0:14 She knows the importance of protein in the diet. 0:15 And Grape Nuts gives more protein per spoonful 0:18 than any other cereal, 30% more. 0:20 More energy, too. 0:23 - Best of all, Grape-Nuts tastes good. 0:24 They're wonderfully different. 0:26 So nut-like, stay crisp in milk like no other cereal. 0:28 - Any protein cereals suits me, 0:31 as long as it's Post Grape-Nuts. 0:34 (upbeat music) 0:36 ♪ Most any cereal is fine with me ♪ 0:37 ♪ As long as you spell it P-O-S-T ♪ 0:40 ♪ 'Cause all Post cereals happen to be ♪ 0:42 ♪ Just a little better ♪ 0:45 ♪ A little bit better ♪ 0:47 (upbeat music) 0:48 ♪ A little bit better ♪ 0:49 ♪ Than any other cereal happens to be ♪ 0:51 - Post Grape-Nuts. 0:54 Narrator Thirty percent more protein per spoonful. 0:55

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