Post: Grape-Nuts Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 - ♪ Every little bit of Grape Nuts ♪ 0:03 ♪ packs a wallop ♪ 0:05 (bouncing noise) 0:06 ♪ all it's own. ♪ 0:06 - Believe me, I know all about that energy. 0:08 - Indeed she does. 0:11 Think she always had a garden like this? 0:12 Oh no. 0:14 She wanted one though. And the plans her family made. 0:15 - I'll dig. 0:18 - I'll seed. 0:18 - I'll weed. 0:19 - Wonderful. But mother knew to make a garden, 0:20 keep it weeded, energy is needed. 0:23 - ♪ Every little bit of Grape Nuts ♪ 0:25 ♪ packs a wallop all its own. ♪ 0:26 - So off went mother to the grocery store 0:28 past shelf after shelf, 0:30 till she found what she was looking for, 0:31 delicious Post Grape Nuts, the cereal that gives you 0:33 more energy per spoonful than any other cereal sold, 0:36 cooked or cold. 0:39 The family loves that sugar roasted flavor 0:41 and such fun to eat. 0:43 Grape Nuts are so chewy, so crunchy and so good for you. 0:45 - Energy. Enthusiasm. Now my family has them. 0:48 - The garden! 0:51 All Let's go! 0:52 - Look at sonny dig that hole. 0:53 See his sister plant that seed. 0:56 Look at father get that weed. 0:58 For goodness sake, why don't you give your family 0:59 Post Grape Nuts, such fun to eat. And remember 1:02 - ♪ Every little bit of grape nuts packs a wallop. ♪ 1:05 (bouncing noise) 1:08 - ♪ all its own. ♪ 1:09

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