Post: Grape-Nuts Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (calming music) 0:01 Female Voice And that was how mama 0:04 almost became a literary figure. 0:06 The next morning, Papa and Dagmar came down 0:09 to breakfast early, seems they had a date to do 0:12 some sightseeing around San Francisco, 0:15 but of course they couldn't possibly leave 0:17 until mama helped Dagmar decide which shoes to wear. 0:20 And of course she had to help Papa decide 0:24 whether to wear his sweater or new jacket. 0:27 - Things haven't changed a bit since mama's day. 0:31 Women still have so many things to decide, 0:34 that it's a real pleasure when the whole family shares 0:37 in deciding something, you know, it took no time at all 0:40 for my family to decide that Post Grape Nuts is a cereal 0:43 we'd always keep on hand. Well we tried different cereals 0:45 but we all love Post Grape Nuts. 0:49 It's so different from all the other cereals. 0:51 Grape nuts are homogenized nuggets of crunchy wheat 0:53 and barley, and you can taste the difference too, 0:56 a delicious nut like flavor. 1:00 That's absolutely wonderful. 1:02 And grape nuts are different in the energy they give you, 1:04 as it says right here on the box, 1:07 grape nuts give you more energy 1:09 per spoonful than any other cereal, cold or cooked. 1:10 Yes, it's wonderful when your whole family shares 1:15 in a decision, when you all come 1:18 to a happy agreement and when it comes to breakfast cereal 1:20 it's more than just a coincidence 1:23 that your family agrees on Post Grape Nuts. 1:25 It's one cereal you will all enjoy. 1:29

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