Post: Grape-Nuts Cereal, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Male Voice (clears throat) 0:00 May I contribute something? 0:02 - You may. 0:04 Male Voice Did you know 0:05 Post Grape Nuts give you more protein 0:06 per spoonful than any other cereal? 0:08 - Please be accurate. 0:10 30% more protein. 0:12 Male Voice Quite important 0:14 to keeping trim and slim. 0:15 - Oh really? 0:16 Male Voice Hmm. Lots more energy too. 0:18 Crunchy golden brown nuggets 0:22 of Post Grape Nuts, 0:23 distinctive in nut-like form 0:25 unique in nut-sweet flavor. 0:28 - What it all adds up to is 0:31 any cereal rates an A+, 0:32 as long as it's Grape Nuts. 0:35 ♪ Most any cereal is fine with me ♪ 0:37 ♪ As long as you spell it P-O-S-T ♪ 0:40 ♪ 'Cause all Post cereal happen to be ♪ 0:43 ♪ Just a little better ♪ 0:45 (girls whistling) 0:47 ♪ A little bit better ♪ 0:48 ♪ Than any other cereal happens to be ♪ 0:50 Male Voice Get 30% more protein 0:53 per spoonful with Post Grape Nuts. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History


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