Post: Fruit in the Box Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's true! 0:02 - It's true! 0:03 - It's true! 0:05 Boy It's true! Let's go, come on, come on, hurry up! 0:07 Now! 0:10 (kids running) 0:11 Girl Fast popper, he's got a box of Corn Flakes 0:14 (knocking) 0:17 - Strawberries 0:19 - Yeah right, there's a box of Corn Flakes 0:20 - Well that's a cool new 0:27 Post Corn Flakes and Strawberries. 0:28 - What? 0:30 - New Post Corn Flakes and Strawberries 0:31 - Hey, the strawberries are inside the box of Corn Flakes, 0:34 that's what we've been telling you! 0:38 - They took off the green thing and they sliced them, 0:40 and made 'em instant. 0:43 - Pour on the milk! 0:45 - Milk makes them juicy again. 0:46 Like when you pick 'em yourself. 0:48 (crunch) 0:50 (kids all yelling) - I got mine! 0:52 - I got mine! 0:54 - I got mine! 0:56 I got mine! 0:56 I got mine! 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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