Post: Fortified Oat Flakes, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Director Cut! 0:01 - Even a scene like this takes hours to rehearse. 0:02 It's hard work. 0:05 That's why I always start off with a solid breakfast, 0:06 like Fortified Oat Flakes. 0:09 Helps to keep me from getting hungry 0:11 in the middle of the morning. 0:12 Gives me energy, 0:14 and has vitamins, 0:15 protein, and iron. 0:18 Now twice the iron of an adult cereal. 0:19 Post Fortified Oat Flakes. 0:21 So naturally sweet, I don't even add sugar. 0:24 Well, back to work. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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