Post: Extra Cereal, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Nowadays, kids come in all ages, 0:11 but what keeps them swinging even after they're 30? 0:13 Extra good nutrition for one thing, 0:17 vitamins for pep, 0:19 iron for vitality, 0:21 plenty of extra protein for get up and go. 0:23 Now, you get them all. 0:26 New Post Extra, the cereal for kids over 30. 0:27 Crunchy little crisps of wheat 0:31 that start you swinging again. 0:33 New Post Extra is the only crisp wheat cereal 0:35 in all the world with its combination of vitamins, 0:38 iron, and protein to build you up. 0:40 New Post Extra, try swinging like a kid again yourself. 0:42 With new Post Extra, the cereal for kids over 30. 0:46 Some kids know what's good for them. 0:51 Post Cereals make breakfast a little bit better. 0:53 Post Cereals from General Foods. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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