Post: Crispy Critters Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (jungle noises) 0:00 - I am Linus, King of Beasts 0:03 with my ferociously new idea, 0:05 cereal shaped like animals. 0:07 A Post Crispy Critters. 0:10 ♪ The one and only cereal ♪ 0:13 ♪ That comes in the shape of animals ♪ 0:14 Sheesh, see for yourself. 0:16 Each of my different animal shapes 0:20 is deliciously frosted with sugar. 0:22 And on account of it's made with oats 0:25 roaring with the strength of a lion. 0:27 New Post Crispy Critters. 0:31 ♪ The one and only cereal ♪ 0:34 ♪ That comes in the shape of animals ♪ 0:36 (musical flourish) 0:38

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John W. Hartman Center for Sales Advertising & Marketing History

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