Post: Crispy Critters Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm Linus the Lionhearted. 0:01 To avoid the stampede, 0:03 will speak my news from atop this tree. 0:04 Kids, my cereal is now in the new Post compact box. 0:07 Post Crispy- 0:11 ♪ The one and only cereal ♪ 0:12 ♪ that comes in the shape of animals. ♪ 0:14 Each little animal shape is deliciously frosted 0:16 with brown sugar. 0:19 (milk pouring) 0:21 Now I will test my elaborate underground bunker. 0:24 Now hear this, 0:28 the name is Post Crispy Critters. 0:30 ♪ The one and only cereal ♪ 0:32 ♪ that comes in the shape of animals. ♪ 0:34 I will try my submarine. 0:39 This delicious cereal is made with oats, 0:41 (lion roars) 0:44 and with the strength of a lion. 0:45 Get Post Crispy Critters. 0:47 ♪ The one and only cereal ♪ 0:49 ♪ That comes in the shape of animals. ♪ 0:51 And kids, 0:53 (lion humming) 0:54 It's in Post Treat-Pak too, 0:56 six sweet treats just for kids. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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