Post: Count Off Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Here's a new cereal to help keep you in shape 0:02 for the space age. 0:05 (rocket blasting) 0:06 New Post Count Off, the cereal you can count on. 0:08 Inside this plane, men are being specially trained 0:12 for the space age. 0:14 They're American astronauts in the same 0:16 state of weightlessness they'll experience in outer space. 0:18 A rough, rugged business, being an astronaut. 0:21 These men have to be in top physical condition 0:23 when they face the countdown. 0:26 (rocket blasting) 0:27 And here's a new way to help keep you in shape 0:28 for the space age. 0:31 New Post Count Off. 0:32 Post Count Off is made with nutritious oats. 0:34 (cereal blasts) 0:36 You can count on it. Post Count Off is made in the shape of numbers. 0:39 (cereal blasts) 0:41 You can count on it. Post Count Off has exciting space news 0:44 on every package back. 0:46 (cereal blasts) 0:48 You can count on it. Start your day a little bit better 0:51 with New Post Count Off. 0:53 Scientist Three two one. 0:54 (rocket blasts) 0:56 Announcer You can count on it. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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