Post: Count Off Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (engine roaring) 0:01 Announcer These are American astronauts in training. 0:04 Whatever emergencies confront them in outer space, 0:07 they'll be ready. 0:10 They're tough. 0:12 They can take it. 0:14 These men have to be in top physical shape 0:15 when they face the countdown. 0:18 (rocket engine roars) 0:20 And here's a new way 0:21 to help keep you in shape for the Space Age. 0:22 New Post Count Off, the cereal you can count on. 0:25 Post Count Off is made with nutritious oats. 0:29 (engine roars) 0:31 You can count on it. 0:33 Post Count Off is made in the shape of numbers. 0:34 (engine roars) 0:36 You can count on it. 0:38 Post Count Off has exciting space news 0:39 on every package back. 0:42 (engine roars) 0:43 You can count on it. 0:44 So keep yourself fit for the Space Age 0:46 with a cereal you can count on. 0:48 Start your day 0:50 a little bit better 0:51 (machine beeping) with new Post Count Off. 0:52 - 5, 4, 3, 2, 1 (engine blasts) 0:56 You can count on it. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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