Post: Corn Crackos Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (train whistle blows) 0:02 (train engine chugs) - Crackos, Crackos, wake up for Crackos. 0:05 - Who are you? 0:08 - I'm Cracko, with my new waker upper cereal, 0:09 Post Corn Crackos. 0:12 Have you heard what happens when you crack into Crackos? 0:13 - Uh, uh. 0:16 - Well, keep your ears open. 0:16 (cereal cracks) 0:17 - What happened? 0:18 - Lose a wheel? 0:19 (crowd murmurs) - It crackles when you crunch. 0:24 Cracko Corn Crackos, new from Post. 0:26 Crackling little twists of golden corn cereal, 0:29 sugary sweet and crispy enough to drive you wild. 0:31 (ship horn blares) 0:35 Crackos, Crackos, wake up for Crackos. 0:36 - Hey, Cracko, why don't you get a haircut? 0:38 - This is my haircut. 0:41 Have you heard what happens when you crack into Crackos? 0:43 - Uh, uh. 0:45 (cereal cracks) 0:46 - What was that? 0:47 (crowd murmurs) 0:48 - It crackles when you crunch. 0:53 (ship horn blares) 0:55 - You hear it too, mates. Get new Post Corn Crackos. 0:56 (cereal cracks) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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