Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Avast there, me hearties. 0:02 You can win $25,000 in cash. 0:03 Just enter the excitin' 0:06 "Post Cereal Buried Treasure Contest." 0:07 It's easy. It's fun. 0:10 Now this be a map of Pirate's Cove, in Florida. 0:12 Follow the rules and locate the buried treasure, 0:15 and name the pirate on the map. 0:17 Now, send your entry to the address on the map 0:19 with any Post cereal box top, 0:22 or reasonable facsimile. 0:24 Get your map in your Sunday comics, August 18th, 0:25 or at your grocers', free! 0:29 Now look at the prizes! 0:31 Announcer $25,000 cash, plus two weeks' winter vacation 0:33 at the beautiful Key Wester Hotel in Florida, 0:37 50 Sylvania portable TV sets, 0:40 75 Columbia bikes, 0:42 100 Kusan electric trains, 0:44 100 Sylvania transistor radios, 0:46 1,000 pairs of Chicago roller skates. 0:49 - Get your Post cereal treasure map 0:52 in your Sunday comics, August 18th, 0:54 and at your grocers'! 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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