Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car horn blowing) 0:03 - Kids watch this. 0:04 I was driving on a dark street 0:06 when suddenly I saw something sparkling ahead. 0:08 So I switched on my bright lights to check. 0:10 And there was a kid on a bike, 0:13 safe because he had safety reflectors. 0:15 Yes, all your kid should have safety reflectors 0:18 on anything you ride or drive. 0:20 And now Post cereals offers you sturdy metal reflectors 0:23 like these free. 0:26 You'll find one free reflector in each of these 0:27 specially marked packages of Post toasties corn flakes, 0:30 Post raisin bran, and Post sugar rice crinkles. 0:33 There are five different reflectors altogether, 0:37 each with its own slogan. 0:39 They're designed in support of the National Safety Council's 0:41 Accident Prevention Program. 0:44 You would want them all, for your bikes, your wagons, 0:45 even for Dad's car. 0:49 Start collecting your Post safety reflectors today. 0:50 Get them free in these special packages of Post cereals. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:33:45