Post: Cereals, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (box rustling) 0:00 - See, Andy, tall thin cereal boxes are hard to store, 0:03 but not the new Post compact box. 0:05 Andy Looks smaller. 0:08 - Holds the same amount exactly. 0:10 See, it's made compactly to store easy on the shelf. 0:12 - Good, the new Post compact box. 0:15

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John W. Hartman Center for Sales Advertising & Marketing History

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