Post: Cereals, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Everything's Archie ♪ 0:02 You get free Archie toys in Post cereals! 0:04 Narrator Honeycomb's got a free jumping Archie. 0:06 Veronica, Jughead, or Archie. 0:08 ♪ Everything's Archie ♪ 0:10 In Alpha-Bits, 0:13 you get a free Archie car. 0:14 - Here's the Archie garage! 0:16 Narrator On Super Sugar Crisp, 0:17 get a free Archie record. 0:19 ♪ Everything's Archie ♪ 0:21 In Crispy Critters and Rice Crinkles, 0:22 you get free Archie rub-ons. 0:24 Whenever you see all these Post cereals, 0:27 you know... 0:28 ♪ Everything's Archie ♪ 0:29 - The Archie's is my favorite group. 0:32 And on the Super Sugar Crisp, 0:34 you get an Archie record, 0:36 free, free, free 0:37 right on the box. 0:39 (upbeat music) 0:40 So come to to the Sugar Bear record off. 0:41 Collect four different Archie records. 0:44 Then you can dance to them. 0:47 Rock to them. 0:49 Eat to them. 0:51 Get your free Archie record. 0:52 ♪ Everything's Archie ♪ 0:53 On Super Sugar Crisp. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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