Post: Cereals, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (engines revving) 0:01 Announcer Kids! 0:05 Now you can get a terrific Dinky Toy model car 0:06 like this Ford GT Racer or any of five others, 0:08 free in the mail for seven proof of purchase seals 0:12 from the Post cereals mom buys for you. 0:14 Look what you get with this Mustang. 0:17 A lift up hood and trunk. 0:19 Doors that open. 0:21 Fingertip steering. 0:23 A super tough, all metal body. 0:24 And more! 0:26 Get your Dinky Toy Model Car free 0:28 by sending us seven proof of purchase seals 0:30 from your favorite Post cereals. 0:32 Another seven seals 0:35 can get little girls a Storykin Cinderella, 0:36 Sleeping Beauty, or Goldilocks dolls set. 0:39 All dolls have just like real hair 0:42 you can comb and brush. 0:44 To get your free car or doll, 0:46 see details on the backs of Post Toasties, Alpha Bits, 0:48 Raisin Bran and Sugar Crisp boxes. 0:52 It's yours free 0:54 just for eating those great tasting Post cereals 0:56 you love best. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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