Post: Cereals, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, Jimmy, let's go swimming. 0:01 - Not in your life. 0:05 I'm cutting out my baseball trading cards. 0:06 - What trading cards? 0:08 - The ones you get free on all Post cereal packages. 0:09 Pictures of the top major leaguers 0:12 with rundowns on all of them. 0:13 Girl Wow. 0:15 - And you get as many as seven 0:16 on every Post cereal package 200 and all. 0:17 - Great, wow. 0:20 - And all you have to do is buy Post cereals. 0:21 - Let's see them. 0:24 Jeez, there's Roger Maris and Willie Mays and Mickey Mantle. 0:26 He look so real. 0:31 - Well kids, baseball season's here again, 0:32 and with Post cereal's baseball trading cards, 0:35 you can get a rundown on all your favorite players. 0:37 - Hey, he talked to me. 0:40 Mickey Mantle talked to me. 0:42 - You're goofy. 0:44 Why don't you have your mother buy some Post cereals 0:45 and get your own trading cards. 0:47 - But he did talk to me, look. 0:49 - So start your day a little bit better with Post cereals 0:51 and start collecting your free baseball trading cards today. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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