Post: Beep Beep Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Hey, kids, have you 0:03 heard about the new Post Cereal? 0:05 It's called. 0:07 - Beep Beep. - That's the name of it. 0:08 - Beep Beep, Beep Beep. Narrator It's an unusual name for a cereal. 0:11 Post named 0:13 - Beep Beep. after the Road Runner. 0:14 (hammer pounding) 0:15 - Beep Beep. 0:19 - They're so good, it makes you feel as frisky as the Road Runner. 0:21 (air whooshes) 0:23 (rock thuds) - Beep Beep. 0:25 - There's a crisp corn cereal with brown sugar and honey. 0:28 - Beep Beep. 0:30 - That's honeyed up for energy, sugared up for go. 0:31 You can snack. 0:33 - Beep Beep. - Or splash on milk and eat. 0:34 - Beep Beep. out of a bowl. 0:37 New Post. 0:38 - Beep Beep. Narrator There's never been a cereal like. 0:39 - Beep Beep. 0:41 Beep Beep. 0:45 Narrator It's honeyed up for energy. 0:46 - Beep Beep. 0:47 - It's sugared up for go. 0:48 (Coyote pounds on door) (train chugs) 0:49 New Post. 0:53 - Beep Beep. Narrator The Road Runner cereal. 0:54 Say, 0:56 - Beep Beep. in the morning. 0:57 Have 0:58 - Beep Beep. for breakfast. 0:58 You can be a Road Runner too. 0:59 Road Runner Beep Beep. 1:00

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John W. Hartman Center for Sales Advertising & Marketing History

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