Post: Alpha-Bits Cereal, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator See those Post Alphabits? 0:01 - Mm-hmm 0:03 Narrator Well, with Post Alphabits, 0:03 if you can spell it, you can eat it. 0:05 Okay? 0:07 Give it a try. 0:08 - Clown. 0:10 C-L-O-W-N, 0:11 Clown! 0:14 (whimsical music) 0:15 Witch. 0:21 W-I-T-S? 0:22 - Eh? 0:23 - C-H! 0:25 (broom engine whirs) 0:26 (witch cackling) 0:27 (broom revving) 0:28 Train. 0:30 T-R-A-I-N. 0:31 Train! 0:34 (train engine puffing) 0:35 (train whistle blows) 0:36 Band. 0:40 B-A-N-D. 0:41 Band! 0:42 (percussion instruments blowing) 0:44 (orchestral music) 0:45 Narrator See, with Post Alphabits, 0:53 if you can spell it, you can eat it. 0:55 (orchestral music) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History


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