Post: Alpha-Bits Cereal, 1970s

Year Published: 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My name is Bruce Elliot, I'm 8 years old, 0:01 and I wrote a commercial about Alpha-Bits 0:05 and I hope you like it. 0:08 Once upon a time, there was a monster. 0:10 His name was Letter Eater. 0:12 He ate up people's signs. 0:15 (Letter Eater growling) 0:17 (metal crunching) 0:18 Mailboxes. 0:19 (metal crunching) 0:21 Airplanes. 0:22 (metal crunching) 0:23 Ice cream trucks. 0:25 (metal crunching) 0:27 One day, I was eating my Alpha-Bits, 0:29 and I saw this monster looking at me. 0:30 And he asked, "Can I have some Alpha-Bits?" 0:34 And I said, "Um, okay." 0:36 And I said, "Only if you promise 0:38 not to eat up people's signs anymore." 0:41 So he promised only to eat Alpha-Bits. 0:44 And they're better for him anyway, 0:50 because they have vitamins. 0:51 So he eats his Alpha-Bits and I have a new friend. 0:53 The end. 0:56 (Letter Eater growling) 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:25:31