Post: Alpha-Bits Cereal, 1970s-1980s

Year Published: 1970s to 1980s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Let's play the Alpha Bit cereal game 0:01 and pretend to make a big green ape. 0:03 (children laughing) 0:05 All Wow! 0:07 - We can give him a pretty yellow 0:09 - Daisy! 0:11 (whistling music) 0:12 (boing) 0:14 - And he could wear a polka dotted dress. 0:15 (children laughing) 0:18 (boing) - If you make post alphabet cereal 0:20 part of your balanced breakfast, 0:22 maybe you can have breakfast with a big green ape 0:24 holding a pretty yellow daisy 0:26 and wearing a polka dotted dress too. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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