Post: Alpha-Bits Cereal, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, Spike. Hey, I'm glad you called. 0:01 I got a great script for your show next week, 0:02 make a wonderful sketch. 0:04 Now get this. 0:05 See, these two boxes of golden alphabets, 0:06 that's a new alphabets that are frosted with brown sugar. 0:09 Well, they meet on a grocery shelf, see 0:11 and they fall madly in love with each other. 0:13 They adore each other because, well, they're sweet. 0:14 Well, not too sweet, 0:17 (audience laughter) but just sweet enough. 0:18 Well, one day a woman comes in, see and buys 0:19 one of the boxes takes it home. 0:21 Well the box that's left on the shelf is heartbroken. 0:23 All the golden brown sugar frosted letters 0:26 in the alphabet inside, 0:28 which always spell out energy from A to Z, 0:29 now they're spelling despair. 0:31 Three days later, the same woman comes in, 0:33 buys the other box, takes it off the shelf, takes it home 0:35 and they both show up on the same breakfast table, see. 0:38 Now get this for a finish. 0:42 As the husband and wife, both pour their golden alphabets 0:43 into the bowls, the letters spell out "I love you". 0:46 (laughter) 0:49 How do you like that? 0:50 What do you mean where'd I get the script? 0:51 From the sponsor, of course. 0:53 (laughter) 0:54 - Start your day with new golden alphabets, folks. 0:55 They're brand new, brown sugar frosting. 0:58 You'll love 'em. 1:00