Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ A, B, C, D, E, F, G ♪ 0:01 - Dear kids. 0:03 - Lovable, be truly. 0:05 - Dear kids and teacher. 0:06 Yours truly, 0:07 your lovable postman is here with Post Alpha-Bits. 0:08 (kids cheering) 0:11 - Wait, children. 0:13 Wait until recess. 0:14 - Dear teacher, 0:15 wait till they taste Post Alpha-Bits. 0:16 Every letter is frosted with brown sugar 0:18 and every letter's a little bit better for you. 0:20 - Wait until recess! 0:23 - At recess, you can try my Alpha-Bits, 0:24 teacher dear. 0:27 - Recess! 0:28 ♪They're A, B, C, Delicious ♪ 0:29 - Get Alpha-Bits in the new Post compact box. 0:31 This is yours truly saying in Alpha-Bit, 0:34 Dear kids, 0:37 I L B C N U. 0:38

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:17:58