Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - All right, kids, the friendly postman 0:01 asking what cereal spells fun from A to Z. 0:03 - Post Alpha-Bits! 0:06 - Right, right. (dog yelping) 0:08 Only Post Alpha-Bits has all the letters. 0:09 Every letter's a little bit better for you, 0:11 because it's made with oats 0:13 deliciously frosted with brown sugar, mm. 0:14 Dig in, kids, but don't feed the animals. 0:17 - He doesn't eat them, he uses Alpha-Bits to talk. 0:19 Postman Go ahead, Fido, say something in Alpha-Bits. 0:23 G-R-R, that's very funny. 0:26 G-R-R? What's that spell? 0:28 Oh, thanks, kid. 0:30 ♪ Start your day a little bit better ♪ 0:32 ♪ A B C, deliciously (indistinct) ♪ 0:35

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John W. Hartman Center for Sales Advertising & Marketing History

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