Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (mail man hums) 0:02 ♪ Start your day a little bit better ♪ 0:05 ♪ Oh baby ♪ 0:07 (dog growls) 0:08 - Steady, Prince, I'm not the kind of a postman you think. 0:10 How are you? 0:13 You're kidding? 0:15 All my letters are Post Alpha-Bits, 0:16 and now they're brown sugar-frosted. 0:18 And kids, wait 'til you taste the new golden Alpha-Bits. 0:19 Brown sugar makes 'em golden 0:23 and taste (hums) better than ever. 0:24 (dog growls) 0:26 (mail man groans) 0:30 Uh Rover, you got the wrong postman. 0:31 I'll be very honest with ya. 0:33 All my letters are new golden Alpha-Bits. 0:34 (yells) I said all my letters are 0:37 new golden Alpha-Bits! 0:40 (footsteps pound) 0:41 The cereal that's... 0:44 (mail man splashes and dribbles) 0:45 Brown sugar-frosted. 0:47 And you can get Alpha-Bits in Post three-pack too, 0:49 six sweet treats just for kids. 0:52 ♪ And start your day a little bit better ♪ 0:54 (mail man hums) 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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