Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Can we spell all the words in the world? 0:01 - Most of them. 0:04 - This house? 0:05 - Sure. - My name? 0:07 - Of course. - Make it for me right here. 0:08 - Okay, Susan. 0:10 (pours cereal) ("Twinkle Twinkle Little Star" plays) 0:11 - Here's an S. 0:14 Narrator Post Alpha-Bits, 0:15 made from wholesome oats into sweet letters. 0:17 Jimmy Squiggly S. 0:18 Don't eat that, we need it! 0:20 - I ate it. 0:22 Jimmy There, Susan. 0:23 - Very good, Jimmy. 0:24 Narrator Post Alpha-Bits, 0:26 the cereal that means something. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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