Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hiya, I'm your friendly postman. 0:01 All the letters I carry are--oof--Post Alpha-Bits. 0:03 Now they're new Golden Alpha-Bits 0:06 cause they're brown sugar frosted. 0:08 Brown sugar makes new Golden Alpha-Bits golden. 0:10 ♪ Start today a little bit better ♪ 0:14 Oh, ooh! 0:16 (dog growls) 0:19 - Uh, sit cool, Fang. 0:20 I'm not that kind of a postman dogs chase. 0:21 Neither snow nor rain keep me from delivering Alpha-Bits, 0:23 those letters that are brown sugar frosted. 0:26 Hey, kids, don't let anything keep you 0:33 from those new Golden Alpha-Bits. 0:36 ♪ Won't you start today a little bit better ♪ 0:37 Narrator Who makes the play? 0:41 Dodger pitcher, Don Drysdale, 0:42 one of 200 stars on Post baseball trading cards. 0:44 - They're free on Post Alpha-Bits, 0:48 most other Post cereals, with rundowns on all the top stars. 0:50 Start collecting baseball trading cards 0:55 free on Post cereals. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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