Post: Alpha-Bits Cereal, 1960s

Year Published: 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there, I'm your friendly postman. 0:01 And I mean Post. 0:03 All the letters I deliver are Post Alpha-Bits, 0:04 new golden Alpha-Bits. 0:06 (cereal crunches) 0:07 Now they're brown sugar-frosted. 0:08 And that's what's new about new golden Alpha-Bits. 0:10 Brown sugar makes these crispy letters made with oats, 0:14 golden and taste better than ever. 0:17 (sings merrily) Mm, start your day a little bit better. 0:20 Wait a minute, there. 0:23 Nice doggy. 0:24 I'm not the kind of a postman you fellas chase. 0:25 All my letters are new golden Alpha-Bits, 0:27 the only cereal with all letters, 0:29 the warm nuts. 0:30 (dog growls) 0:32 (blows whistle) 0:33 (dog drops with a thud) 0:34 Thanks, kid. 0:35 Why don't you pick up some of those new golden Alpha-Bits? 0:36 You'll be so happy about the whole thing. 0:38 Narrator It's Paul Hornung, 0:41 keeping the ball, 0:43 (crowd cheers) one of the great stars on Post football trading cards. 0:44 - Trading cards are free on Post Alpha-Bits. 0:47 Lots of them on all Post cereals. 0:50 Two hundred top stars with facts you'd like to know. 0:52 Start collecting football trading cards now, 0:55 free on all Post cereals. 0:57

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