Post: Alpha-Bits Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (children laugh) 0:01 ♪ Spell with Post Alpha-Bits C-A-R car ♪ 0:02 ♪ Sugary Alpha-Bits F-A-R far ♪ 0:05 ♪ La-La-La tastiest cereal you ever met ♪ 0:08 ♪ It's so good eaten up the alphabet. ♪ 0:12 Alice I need a Y to spell my name. 0:15 - Here's a Y. 0:17 Alice J-U-D-Y, Judy. 0:19 - But your name is Alice! 0:20 ♪ Spell with Post Alpha-Bets H-O-P hop ♪ 0:24 ♪ Sugary Alpha-Bits P-O-P pop ♪ 0:27 ♪ La-La-La tastiest cereal you ever met ♪ 0:30 ♪ It's so good eating up the alphabet ♪ 0:34 - What's you doing? 0:37 - Spelling something. 0:38 - What? - G-L-O-O-B gloob. 0:40 - Gloob? ♪ Spell with Post Alpha-Bits H-U-G hug ♪ 0:45 ♪ Sugary Alpha-Bits T-U-G tug ♪ 0:49 ♪ La-La-La tastiest cereal you ever met ♪ 0:52 ♪ It's so good eating up the alphabet ♪ 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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