Post: Alpha-Bits Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ I love you Alpha Bits ♪ 0:03 ♪ Wherever I go ♪ 0:05 ♪ You're ABC-Delicious ♪ 0:06 ♪ Oh, I love you so ♪ 0:08 - Hey mister! 0:10 - Yeah kid? 0:12 - When you pour milk in Alpha Bits, 0:13 you know what they become? 0:15 - What? 0:16 - Wet! 0:17 - Wet? What are you, a smarty? 0:18 Smart because of Alpha Bits. 0:19 (kids laugh) 0:21 ♪ I love you Alpha Bits ♪ 0:23 ♪ Wherever I go ♪ 0:25 ♪ You're ABC-Delicious ♪ 0:26 ♪ Oh, I love you so ♪ 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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