Post: Alpha-Bits Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (children laughing) 0:01 ♪ Spell it with Alpha Bits, C-A-R, car ♪ 0:02 ♪ Sugary Alpha Bits, F-A-R, far ♪ 0:05 ♪ La la la, tastiest cereal you ever met ♪ 0:08 ♪ It's so good eating up the Alpha Bits ♪ 0:12 Child 1 Need a Y to spell my name. 0:15 - Here's a Y! 0:16 Child 1 J-U-D-Y, Judy! 0:18 - But your name is Alice! 0:21 ♪ Spell it with Alpha Bits, H-O-P, hop ♪ 0:23 ♪ Sugary Alpha Bits, P-O-P, pop ♪ 0:26 ♪ La la la, tastiest cereal you ever met ♪ 0:30 ♪ It's so good eating up the Alpha Bits ♪ 0:33 - What you doing? 0:36 - Spelling something. 0:37 - What? 0:39 - G-L-O-O-B, gloob. 0:40 - Gloob? 0:43 ♪ Spell it with Alpha Bits, H-U-G, hug ♪ 0:45 ♪ Sugary Alpha Bits, T-U-G, tug ♪ 0:48 ♪ La la la, tastiest cereal you ever met ♪ 0:51 ♪ It's so good eating up the Alpha Bits ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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