Post: Alpha-Bits Cereal, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ You can't outsmart those Alpha-Bits eater ♪ 0:01 ♪ The better you know your letters ♪ 0:04 ♪ The smarter you'll be ♪ 0:06 - Betcha I can eat a camel. 0:09 - You can not! 0:11 - What's that spell? 0:12 - C A M E L. 0:13 Camel. 0:14 ♪ La la la la la ♪ 0:15 - I ate a camel. 0:17 - What are you? 0:19 A smarty? 0:19 - Smart, like Alpha-Bits. 0:20 - Duh. 0:22 ♪ You can't outsmart those Alpha-Bits eater ♪ 0:22 ♪ The better you know your letters ♪ 0:25 ♪ The smarter you'll be ♪ 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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