Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (alarm clock rings) 0:01 - You just stay there for a while, hon. 0:03 I'll get my own breakfast. 0:05 Hey, new kind of cereal? 0:08 - I bought it for the kids. 0:10 - Post Alpha-Bits. 0:12 What do you know? An alphabet cereal. 0:14 - Supposed to be good for you, made of oats. 0:16 - They taste swell, just sweet enough too. 0:20 - The kids are crazy about it. 0:22 - Don't blame 'em, it's quite a cereal. 0:24 Here's something, it says here that oats 0:27 are one of the best sources of high-quality cereal protein. 0:29 And they even give you a chart 0:33 that shows all the vitamin and mineral benefits 0:34 you get in Alpha-Bits. 0:36 They must be good for you! 0:38 Honey, wake up! 0:40 I was giving you the A-B-Cs of this new cereal. 0:41 - I know all about it. 0:43 I heard the kids sing that Alpha-Bits commercial. 0:45 ♪ They're A-B-C delicious. ♪ 0:48 - Well, don't you know 0:50 they're supposed to give you energy too. 0:50 - All right, then. 0:53 I guess it's time I had Alpha-Bits for my breakfast. 0:54

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John W. Hartman Center for Sales Advertising & Marketing History

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