Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (easy music) 0:01 ♪ A, B, C, D, E, F, G ♪ 0:04 ♪ Alpha-Bits for you and me ♪ 0:07 ♪ The shape is new ♪ 0:09 ♪ A new taste too ♪ 0:11 ♪ So nutritious, good for you ♪ 0:12 - Good for you! 0:14 ♪ Try Alpha-Bits and you will see ♪ 0:16 ♪ They're ABC delicious ♪ 0:19 - Come on, everybody, it's Post Alpha-Bits! 0:22 Announcer Yes, this new, extra-healthy oat cereal 0:25 that's sparkled with sugar. 0:28 - It's fun to eat Alpha-Bits, 0:30 especially 'cause the letters stay so crisp. 0:33 Announcer And they are nourishing, 0:36 because they're made of oats, 0:37 one of the best sources of high-quality cereal protein. 0:39 And Alpha-Bits have just the right amount of sugar. 0:43 They help provide 0:47 the quick and lasting energy children need. 0:48 ♪ Buy Alpha-Bits and you will see ♪ 0:52 ♪ They're ABC delicious ♪ 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:31:57