Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Have you heard what's new? ♪ 0:01 ♪ What's new? ♪ 0:02 ♪ What's new? ♪ 0:03 ♪ The brand new taste of Alpha-Bits ♪ 0:04 ♪ It's brown sugar frosted ♪ 0:06 ♪ Brown sugar frosted? ♪ 0:08 ♪ Brown sugar makes these crispy letters made from oats ♪ 0:09 ♪ Golden ♪ 0:12 ♪ New golden Alpha-Bits ♪ 0:14 ♪ Are better than ever ♪ 0:16 ♪ Than ever ♪ 0:17 ♪ Why are they better? ♪ 0:18 ♪ Cause brown sugar makes them that way ♪ 0:20 ♪ What way? ♪ 0:22 ♪ Crisp, golden, and delicious ♪ 0:22 ♪ Now Alpha-Bits are more ABC delicious than ever ♪ 0:25 ♪ Than ever ♪ 0:29 ♪ And new Post Alpha-Bits have energy ♪ 0:30 ♪ From A to Z ♪ 0:33 ♪ You'll like them better than ♪ 0:34 ♪ cereal with white sugar on them ♪ 0:35 ♪ Start the day a little bit better ♪ 0:37 ♪ ABC deliciously ♪ 0:40 ♪ Now you know what's new ♪ 0:42 ♪ Don't you? ♪ 0:43 ♪ Sure ♪ 0:44 ♪ Alpha-Bits have a new golden color ♪ 0:45 ♪ And a brand new taste ♪ 0:47 ♪ Now the only cereal with all the letters ♪ 0:48 ♪ And the only cereal with brown sugar on it ♪ 0:50 ♪ New golden Alpha-Bits ♪ 0:53 ♪ Better than ever ♪ 0:55 ♪ Than ever ♪ 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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