Post: Alpha-Bits Cereal, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm going to eat you! 0:01 - What? 0:04 - I'm going to eat you, see? 0:05 Father What are they? 0:08 - Alpha-Bits, they're ABC delicious. 0:09 - If you'd get up early more often and eat with your family 0:14 you'd know they're Alpha-Bits, the power packed oats cereal 0:17 that spells energy from A to Z. 0:20 Father All shaped like letters? 0:23 Mother Yup, the only cereal with the whole alphabet. 0:24 The kids have a ball with it. 0:27 - Aye, they're good. 0:29 - They taste sweet 0:31 but it's what they call a controlled sweetness. 0:32 Actually, Alpha-Bits have less sugar 0:34 than the kids would put on themselves. 0:36 Another Post cereal made with us mothers in mind. 0:38 - And those Alpha-Bits surely give you energy. 0:41 Oats, you know? 0:44 - You don't say. 0:45 - Eat 'em. 0:47 - I've got energy. 0:48 - You call that energy? 0:51 Grownups. 0:55 ♪ Just a little bit better ♪ 0:57

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