Post: 40% Bran Flakes Cereal, 1950s

Year Published: 1950s

Creator: Post D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm a housewife. 0:01 I have home with a mortgage, 0:03 two nice children, and a husband. 0:05 Look at him, a regular ball of fire and grouchy. 0:08 Actually, that's how he used to be, just moped and sulked. 0:13 Then my neighbor butted in, in a neighborly sorta way. 0:17 Her theory was not enough bulk in his diet. 0:21 Of course the poor man is cranky and out of sorts. 0:24 What he needs for regularity is Post 40% bran flakes. 0:27 - They're such a gentle, natural way 0:31 to enjoy the keep regular benefits of bran, 0:33 day, after day, after day. 0:36 What's more, they taste delicious, too. 0:38 - Well, we all tried Post bran flakes 0:41 and liked them so much, 0:44 they've become our family's favorite keep fit cereal. 0:45 Best of all, my husband began to act human again, 0:49 simply because he felt better. 0:53 Today, he has a much happier, healthier outlook on life. 0:56 Why don't you get Post 40% bran flakes? 1:00 They're the tastiest way ever to get that healthy outlook. 1:03

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John W. Hartman Center for Sales Advertising & Marketing History

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